On Thursday 25th August, Charles Grech & Co. in collaboration with Chateau Minuty and the Phoenicia Malta organised a beautiful evening celebrating the divine Minuty Rosé. Dayna Camilleri Clarke from the SERVED team discussed all things ‘Minuty’ with Sebastien Nore; Global Strategy and Export Director for MINUTY SAS, and Mickael Marceau who on the night was awarded brand ambassador of Malta for Minuty.
Wine aficionados will already be well acquainted with the sublime rosés of Château Minuty – and now the secret is out for the masses to enjoy.
For those not in the know, Minuty wines originate from France’s highly glamorous St. Tropez area. Nestled between land and sea in the heart of Provence, Château Minuty has been the wine estate of the Matton-Farnet family for more than 85 years over four generations and has been a Côtes de Provence Classified Growth since 1955.
Recently the wine has taken Malta by storm, which alone is an extraordinary feat, as the fellow wine-making Mediterranean regions are by no means an easy nut to crack.
What’s so special about this rose?
Mickael quickly replies, “I fell in love with Minuty and everything the brand stands for long ago. When Château Minuty asked me to be their brand ambassador, it was wholeheartedly a natural progression.”
Mickael started the Instagram page “Mr Minuty” over the Covid lockdown period as nothing more than a hobby, yet instantly the page gained much traction. It’s easy to understand why photoshoots are highly artistic and set across Malta’s most desirable destinations – an immediate jaunt into the elegant Minuty lifestyle.
The stunning rosés of Château Minuty are made from Grenache, the “king of rosés”, and Tibouren, emblematic of the Saint-Tropez Peninsula, which has been preserved to guarantee the local typicity of the wines.
Currently, in the rosé range, you can find Prestige Rosé, M Rosé, Rosé et Or and Château Minuty 281 – an exceptional cuvée, a true concentrate of Provence, made from a selection of Grenache clones that are an average of 25 years old and nurtured by the maritime influences of the Château Minuty terroir.
It’s a nod to the blue Pantone number used for the bottleneck. The intense blue is a celebration of the nearby Mediterranean Sea which influences and elevates the Minuty vineyard daily. The Mattons turned to Hubert de Malherbe, a designer who counts in his portfolio a number of accessories for Veuve Clicquot that riff on its bottle’s iconic colour (Malherbe Design is also known for devising Dior’s perfume bottles) to create this masterpiece of a rose bottle.
Each rose in the collection offers up something distinctively original and sumptuous. M, is considered a pleasure wine, a versatile rose suitable for any occasion. Its light and bright yets bears an intense orange peel and redcurrant aroma. It is widely considered pure Pure Provence in a bottle due to its selection of grapes from all the designation’s terroirs, from the seafront to the hinterland and Sainte-Victoire. You’ll also recognise its unique and sleek bottle right away. The bottle was updated in 2014 but was initially invented and designed in the 60s by Monique Farnet, Jean-Etienne and François Matton’s mother.
Sebastien Nore also attended the event to represent the world-renowned Château. He noted the rise in popularity of the wine due to its incredible versatility and that bottle of Minuty is much more than just a bottle of wine.
“It is an open invitation to share Provence, to feel the sun’s warmth and to immerse yourself in the atmosphere of the French Riviera.”
Photography by Francesca Vella
Words by Danya Camilleri Clark